In the center of Buckhead's party district is the Coca Cola Roxy Theater. It is host to acts of all variety, and a favorite of Atlanta's vibrant jam band, hip hop, and alternative audiences.

After housing Alex's Capri Ballroom in the 70's it again got the attention of Alex and business partner Peter Conlon in the early 90's as a viable addition to their growing network of venues. It also housed the offices of Concert Southern Promotions for several years.

Although, a new Buckhead redevelopment plan is in effect, there is talk of preserving the Roxy.